How to invoice a brand deal as an influencer (with a free template)
The content is posted, the brand is happy — and now the part nobody teaches you: the invoice. Here is how to write one that looks professional and gets paid on time.
A clear invoice protects you. It shows exactly what you delivered, what the brand agreed to pay and when the money is due. And it makes following up much easier if a payment is late.
What every influencer invoice should include
- Your details — name or business, address, email and tax ID if you have one
- The brand’s details — company name, address and the person you worked with
- A unique invoice number — one continuous system, like 2026-001, 2026-002
- Invoice date and due date — 14 or 30 days are common
- What you delivered — one clear line per deliverable
- Usage rights — if the brand may use your content, and for how long
- Subtotal, VAT if it applies, total
- Your payment details — bank, IBAN, payment terms
List usage rights separately
If a brand wants to run your content as an ad or use it on their own channels, that’s extra value — and it deserves its own line, for example “Usage rights — 3 months, paid social”. It makes your pricing transparent and helps you charge fairly for it.
When to send it
Send the invoice as soon as the agreed deliverables are live — or follow the payment schedule in your contract (some brands pay part upfront). Note the date you sent it and the due date somewhere you will actually see again, not in a chat.
What about VAT?
That depends on your country, whether you are VAT-registered and where the brand is based — within the EU, for example, reverse charge can apply between businesses. Ask your accountant once, then use the same setup for every invoice.
Create yours in two minutes
Our free influencer invoice generator does all of the above: fill in the brand and your deliverables, add usage rights with one tap and download a clean PDF. No sign-up, and nothing you type leaves your browser.